Social media are more than just sharing photos of cats or food – the majority of online adults use social media as a news source, and nearly 80% of social media users see science related content in their newsfeeds. Given the prevalence of pseudoscience and misinformation, how can a scientist make their content stand out? Both facts and emotions go into decision-making however, science communication typically relies on the communication of facts alone, overlooking the influences of emotion on engagement and dissemination, especially down social media networks. Indeed, as a means of maintaining apparent neutrality, scientists do not prioritize communication strategies that seek to build trust or establish public resonance however, scientific information presented in an emotionally compelling way is given more consideration and weight than information that may be statistically more valid, but emotionally neutral. We’ll workshop the use of techniques for creating social media posts that are both engaging and accurate, to expand post reach and audience engagement for workshop participants. Bring a laptop or smartphone!