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Social media are more than just sharing photos of cats or food – the majority of online adults use social media as a news source, and nearly 80% of social media users see science related content in their newsfeeds. Given the prevalence of pseudoscience and misinformation, how can a scientist make their content stand out? Both facts and emotions go into decision-making however, science communication typically relies on the communication of facts alone, overlooking the influences of emotion on engagement and dissemination, especially down social media networks. Indeed, as a means of maintaining apparent neutrality, scientists do not prioritize communication strategies that seek to build trust or establish public resonance however, scientific information presented in an emotionally compelling way is given more consideration and weight than information that may be statistically more valid, but emotionally neutral. We’ll workshop the use of techniques for creating social media posts that are both engaging and accurate, to expand post reach and audience engagement for workshop participants. Bring a laptop or smartphone!
Visit our Shop to pick up your free ticket – limited to 60 participants.
“Rooted in Wisdom: Deer Aging Techniques”
Embark on a journey of precision and insight with the Lethbridge College Wildlife Analytics Lab (WAL) at the ACTWS Conference in Jasper! Join our workshop, ‘Rooted in Wisdom: Deer Aging Techniques‘, to explore the secrets hidden within wildlife teeth. Explore both the field technique of ‘tooth eruption and wear’ and the laboratory marvel of ‘cementum analysis’ – both dedicated to unraveling the mysteries of ungulate ages. Delve into the heart of these techniques, comparing their accuracy and precision, with a revelation of the superior accuracy of cementum analysis. Learn the art of tooth extraction and witness the seamless process of submitting your own wildlife teeth to the WAL for aging through cementum analysis. Elevate your understanding of deer populations and contribute to the advancement of wildlife knowledge and bolster your resume with applied experience. Participants will gain hands-on familiarity with the field technique of jaw aging, and the lab process of tooth extraction, inspection, preparation, and cementum analysis. Join us in Jasper for a transformative experience at the intersection of field expertise and cutting-edge laboratory analysis!
Facilitated by the Wildlife Analytics Lab, Lethbridge College
Cost: $15
Professional refers to someone who works with wildlife and/or their habitats in a professional setting.
In this context, it is not in reference to a legal professional designation.
